Borja Berzosa Trevijano

Versión en españolE-mail :borjaberzosa@gmail.com

Academic education

1993 - 1998

DEUSTO UNIVERSITY

Graduate (BSc) in Business Administration.

1997 - 1998

ALBORG UNIVERSITY, DENMARK

International Business Economics Program. Erasmus student.

1998 - 1999

DEUSTO UNIVERSITY

Master of Speciality in International Business.

1999 - 2000

AUTONOMA UNIVERSITY, MADRID

CITIUS program of professional initiation for university graduates. Marketing and Computer Sciences studies.

2008 - 2008

DUBLIN BUSINESS SCHOOL, IRELAND

Diploma in Internet Marketing.

Professional Experience

October 2005 – Present

GOOGLE.INC (European Headquarters, Dublin)

AdWords Team Lead, Online Sales and Operations.

Agency Lead, Spanish Agency Team

• Relationship Manager of Spanish Agencies, providing services and support to SEM and Lead Generators advertising agencies dealing with large portfolios of customers. Answer their questions and pitch new Google products such as new ads formats (Local Business Ads, mobile Ads, YouTube branded channel) or new payment methods.
• Business Plan. Work in a cross regional way with other regions in the European agency team to win synergies in different fields such as Partnerships, Learning, Education and Tools and help to formalise strategic approach to agency growth.
• (Q4 2007) Google Headquarters, European Ambassador in San Francisco, California. Working with the American Agency Team to understand their mission, organization, structure and roles in order to bring knowledge back to Europe. Share best practices and discuss evolution and challenges from management perspective.
• Define the process to help the American Agency Team to get campaigns in Spanish in order to target the Hispanic customers in the US.
• Working with the Mountain View Training team in the creation of a Bootcamp to ramp up new American agency members in agency specific aspects.
• (Q3 2007) Training and follow up in the launch of the Argentinean Agency Team.

Marketing and acquisition team

• Part of the acquisition team formed in OSO with Sales Marketing and representations from different language teams to help and support the different marketing teams in the acquisition and retention initiatives.
• Collaboration with the Google Marketing department on actions to increase the customer base of Google AdWords such as CoMarketing deals, In-House Ads and AdWords Seminars program.
• Participate in education initiatives such as Case Studies, Educational Handbooks, Welcome Packs, Google Academies, Breezos and Webinars.
• Product Manager of the official Spanish Google AdWords Blog 'Inside AdWords' to promote new functionalities of the product.

Google Grants

• Collaborating as an optimizer and screener for both Spanish and English non-profit organisations

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• Q4 2005 - Google Advertising Professional exam, passed with 95.4%
• Q1 2007 - Customer Satisfaction Golden Recognition Award
• Q2 2007 - Peer bonus recognition from the Marketing Department in London
• Q3 2007 - Product Innovation Golden Recognition Award (AdWords Blog)

May 2000 – March 2005

YELLOW PAGES-TELEFÓNICA PUBLICIDAD E INFORMACIÓN S.A. (Madrid)

Marketing On Line Department.

Product Manager of the Yellow Pages vertical www.hoteleshoy.com.

• Product and Marketing Plan definition. Elaboration of specific market research and competence studies. Analysis of navigation statistics.
• Actions of marketing to attract users and get their fidelity and development of corrective policies to optimize the usability of the site.
• Relation between Sales and Technology department. Alliances and new opportunities.
• Management of advertising online. Analysis of advertising campaigns.

Marketing Department – New Technologies

Product manager of the New Technologies Channel, to communicate the developments of Yellow Pages for the Wireless gadgets.

• Improvements of the product and actions of promotion and use. Identification and utilization of business opportunities associated with the Channel.
• Marketing Plans of products SMS, Wap, PDA and Interactive Television. Content definition. Viral Marketing campaigns through newsletters and SMS for the users.
• Search of new models of business and alliances to give visibility to the Yellow Pages contents in new supports. Control of income in contact with the sales department.
• Preparation of Market Researches and supervision of the quality of the results.
• Paid Search (PPC) and Natural Search (SEO) Optimisation in Internet.
• Study of viability of new products. Development of the Catalogues Channel of Yellow Pages. Product definition and financial plan.
• Elaboration of a report on home automation in Spain, which lead to the creation of the "domotic stamp" and its incorporation in the White Book of the Digital Home of Telefónica.
• Management of advertising campaigns in different supports (Metro, Pepe Car ...)
• Manager of training and monitoring plan in the launch of the Telephonic Information numbers 098 and 11888 of Yellow Pages.

May 1999 – May 2000

IBM S.A. (Madrid)

Sales Service department.

Junior consultant in the e-business solutions sales.

• Support of sales of Integrated Technology Services (ITS). Creation of statistical reports and presentations.
• Focal Point in the project of identification of opportunities. Follow-up of the business opportunities. Studies in the database in contact with the managers of each area.

July - September 1997

SAN SEBASTIAN INTERNATIONAL FILM FESTIVAL (San Sebastián)

Advertising Departament

Administrative and financial tasks related to the development of the festival, such as creation of contracts and payrolls, Social Security and VAT documents.